Reliance Brands holds up to the promise of bringing Hunkemöller – the Dutch inspired European Lingerie leader – to India, but so soon, too true! The year shall advance merrily henceforth as the elite class of Mumbai have received their Bra Bash of beautiful Lingerie sighting from Hunkemöller. The brand revealed its premiere Urbane collection of Lingerie at The Apartment, Palladium Hotel, Mumbai.
The collection featured playfully feminine designs and cuts, formulating classy, chic and elegant innerwear as the trade mark of Hunkemöller. The launch was hyped by the brand’s ‘Bra Party Campaign’ that played around the concept of fun, sexy, passionate and inspiring Lingerie celebration for women. Girlfriends at slumber party find delight in sweets, balloons and plenty of stylish Lingerie. Designed to bold tones by the brand’s in house design team, Hunkemöller’s collection includes lingerie, nightwear, swimsuits, hosiery, beauty products and accessories. The dash of colours, lace and frills add spunk to the designer collection, and can be complimented by accessories such as eye masks, make-up bags, night time socks and bedroom slippers. While the delicately brave garters and hosiery blend along to create phenomenal style statement.
Darshan Mehta, the president and CEO of Reliance Brands had mentioned earlier “We will start with three stores for Spring/Summer 2016, starting January and plan to open 20 stores over next four-five years,” while signing a Long term franchisee agreement with Hunkemöller. They are expecting the first store launch in November 2015. The brand’s initial form dispels doubts about its success in the Indian market. Reliance’s foremost address to women’s wear sector was backed by the statement, “Lingerie is a supply constrained category where we are seeing growing demand. It has got redefined and upgraded itself from just necessity to fashion statement,” by Mehta. Hunkemoller is an awarded Lingerie brand with 700 stores in 18 countries and a strong market base in Europe. Its appealing and refreshing styles are a treat for Indian eyes and skin.