Indian textile ministry join hands with 25 IHB stores

January 6, 2020 written by

Indian textile ministry recently collaborated with 25 Indian Handloom Brand (IHB) retail stores in various cities under IHB retail stores policy framework.

According to textiles minister Smriti Irani, this collaboration has engaged 23 e-commerce agencies for promoting e-marketing of handloom products. “The government has been implementing Handloom Marketing Assistance (HMA), a component of National Handloom Development Programme (NHDP), across India to provide a marketing platform to handloom weavers and agencies to sell products directly to consumers,” she added.

According to the official release, financial help will be provided to national level handloom organisations and nominated handloom agencies of the state government to organise marketing expos and events through the scheme.

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