The 15th edition of Interfilière Shanghai closed its door on Sept. 27th, 2019, with exhilarating record numbers of attendance and event programme.
The exhibition was held for two days at Shanghai Exhibition Centre in China. The show presented a stronger bodyfashion community and an exceptional performance driven by new business leads and partnerships, new initiatives, unparalleled inspirations and experiences.
Yvette HU, new Managing Director of Eurovet Asia and the organizer of Interfilière Shanghai said, “This highly anticipated edition celebrated great success. The show was immersed in a very dynamic and business-driven ambience, where we’ve seen booths being fully occupied across 2 days, visitors actively hopping from hall to hall for sourcing and seeking for inspirations. The high contentment and involvement of our industry stakeholders has once again proven Interfilière Shanghai to be the most professional and quality B2B sourcing and networking event of the year in Asia.”
The two-day trade fair welcomed 150 exhibitors, representing 15 countries and regions, with wider range of offerings from fibers, fabrics, lace, accessories, embroidery, OEM & ODM, machinery, textile designers, trend agencies to testing and certification institutions. Amongst which, 53 per cent of exhibitors were committed to sustainable solutions. Sustainability continued to be the focal point of the show particularly highlighted by a new area – the Green Village sponsored by Testex, showcasing eco-products and eco-manufacturing processes. It was presented by a selection of suppliers and four Indonesian partner manufacturers who are engaged in a Public Private Partnership project initiated by Eurovet. It has been developed and funded hand in hand with the German Federal Ministry for Economic Cooperation and Development (BMZ).
The show registered a gratifying number of visitors, increased by 15 per cent compared to the previous show. Attendees expressed high level of satisfaction and endorsement for the show, owing to the smooth entrance registration service, diversified offerings by selective exhibiting suppliers, exclusive trend preview and inspiration from the Trend Forum curated by Concepts Paris, as well as a comprehensive event agenda such as keynote conferences and fashion shows.
Visitors from Mainland China and Hong Kong China continued to top the ranking as the major visiting regions, steadily followed by Japan, South Korea and Taiwan Area China. Thailand moved up one place to 6th whereas United Stated experienced a slight decrease. Notably, Russia, Vietnam and Poland witnessed significant increases. Sri Lanka and India dropped on the ranking. In terms of visitor profiles, close to 50 per cent of the visitors were from brands and the rest comprised of OEM, distributions (buying offices, chain stores, imports & exports etc.), design offices, agents and media.
Oliver from SUN TAK INDUSTRIES GROUP LIMITED said, “This is our second time participating at Interfilière Shanghai. During this exhibition, we managed to meet with a lot of different brand designers and garment factories, which is a very ideal platform for entering the China market.”
“Eurovet and its events definitely offer a unique and international platform for the development of Chinese brands. Thanks to their efficient and professional services, I am able to source ideal products and connect with quality suppliers. It’s truly a blessing to have Interfilière in this industry, where it always reaches my expectation”, said Yingying ZHOU, Founder of ATOG
“I really appreciate the opportunity of collaborating with Interfilière Shanghai. In the past 7 years, our brand have been receiving valuable support from the show organizer Eurovet, who has been providing us with a lot of international recourses to help us grow and thrive”, said Xiaolu LIU, Founder & CEO of NEIWAI.
The INTERFEEL’ Awards recognizes the excellence and innovation of the material and manufacturing specialists who are presenting at Interfilière Shanghai. The Interfeel’ Award for Lace went to GAYOU INTERNATIONAL, ASAHI KASEI took the Interfeel’ Award for Natural, for Solution Design, the award went to SEIREN, for Surface Decoration, the award went to LIBERTY TEX and the Interfeel’ Award for Shapewear was taken home by HONGXIN KNITTING. Finally, the Jury’s Favourite Interfeel’ Award was given to 3T- TRANSFERS.
On Sept.26th, 2019, the international jury announced the YOUNG LABEL AWARDS winners of the year with THE BLENDER (China) securing the 1st place, followed by YALANKA NEWLIFE (China) on 2nd place and the 3rd place was taken by MAIMIA (Japan).
For the very first time, Interfilière Shanghai introduced THE ESSENCE, a curated area showcasing impressive collections by five domestic Chinese brands comprised of NEIWAI, CRÈME, KUVA, COUTOSS and SINCERE HEART, recognizing the promising future of China’s bodyfashion market and believing in their powerful influences on an international stage.
Last but not the least, “ IT’S OUR ERA” fashion show generated quite a buzz attracting KOLs, bloggers, media, industry players and the general public. In the show, five lingerie brands such as LIVARYMIO, MAIMIA, MMUSES, NEIWAI and YOU BRAS, graced the runway by presenting their latest collections and unique manifestos.