Jack & Jones Launches New Men’s Innerwear Styles

February 21, 2018 written by


One of Europe’s leading producers of menswear has introduced their new Spring/Summer 2018 collection, which focuses on the men’s innerwear segment. With rising awareness of men’s innerwear fashion, Jack & Jones unveils a new range of boxers and briefs for men.

Being one of the most popular names in the apparel world, Jack & Jones has always looked forward to providing the best. With humble beginnings that date back to 1990, the brand today holds an inimitable position in the sphere of fashion for the cosmopolitan man.

New Collection:

Jack & Jones prides itself in offering a carefully curated selection of fashion forward innerwear for the modern man. The brand’s new collection features products that are masculine, functional and comfortable on the body.

Exploring new areas of intimate wear, Jack & Jones has introduced new prints like stripes and checks  with solid colours, in 100 per cent cotton, comprising of 95 per cent cotton and 5 per cent elastane fabric. Each design is inspired and conceptualised in Denmark. Every brief comes with an elasticised logo on the waist band having a  snug fit.

Starting price for 100 per cent cotton in a single pack is INR 249 and pack of two at INR 350, prints at INR 399, stripes at INR 399.

The brand is targeting the fashion conscious youth segment who is sure of their choices and know exactly what they want.


About Boxers:

Men’s boxers are fundamental men’s accessories in adding comfort to your outfit. Build your look from inside out with their selection of comfy and smart designer boxers. They come in newly introduced prints.

The fabric is crafted from 100 per cent cotton, pre-washed fabric for extreme comfort, suitable for Indian summers. The boxer styles are available in trendy prints such as the Japan tiger and tropical fruits.

They come with all-over prints, two side pockets and an elasticised waist band. Boxers are marked at a price point of INR 599. This collection is available at 80 EBOs and more than 250 shop-in-shop and 500 multi brand stores and online major shopping platforms.


One of Europe’s leading producers of menswear, Jack & Jones is riding high on a strong legacy of craftsmanship, unmatched quality and exemplary style.

While Jeans are the life-blood of Jack & Jones, the brand prides itself in not only fashion forward apparels, but accessories and footwear for the modern man.

With more than 1000 stores across 38 countries, the brand has carved an indomitable niche and continues to make inroads across the globe.

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Jack & Jones is defined and represented by five unique brands:

Jack & Jones Vintage Clothing, Premium by Jack & Jones, Originals by Jack & Jones, Core by Jack & Jones, and Jack & Jones Tech

Each of these brands offers a unique style ethos, which is translated into contemporary styles and designs, catering to the varied yet discerning taste of the modern man.

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