Rupa & Co. has planned a series of campaigns with the Bollywood Star Kiara Advani highlighting the range of Softline’s brand offerings available for the customers
Softline Womenswear, of Rupa & Company Limited, has brought actress Kiara Advani on board as its brand ambassador.
The actress will be endorsing the womenswear product range of Softline, including leggings, palazzos, pants, among others. The company will be launching a series of campaigns with the new brand ambassador highlighting the range of Softline’s brand offerings available for the customers.
These campaigns will be unveiled both online and offline. “Our partnership with Kiara Advani will ensure that the brand reaches and appeals to much wider and younger consumers,” Vikash Agarwal, president, Rupa & Co. Ltd.
As per the company, Kiara Advani represents Softline’s persona to a T. Her unstoppable energy, and versatility align with Softline’s wide range of product portfolios. “I look forward to being associated with the decades-old brand Softline from the house of Rupa & Co. The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strike a chord with people pan India,” Advani add