Kim Kardashian’s newly launched shapewear brand faced a lot of backlash from people around the world when it was launched in June, for being named Kimono. Kimono is actually a Japanese traditional wear and the idea of naming a shapewear brand ‘Kimono’ didn’t quite work out well with the public.
The American model and socialite has recently relaunched her shapewear brand with a new name called SKIMS Solutionwear. The star shared the news on her Instagram account where she posted a picture of herself and models wearing pieces of SKIMS Solutionwear.
She captioned the post, “My fans and followers are huge inspiration to me. I’m always listening to their feedback and opinions and am so grateful they shared their idea for a new name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear coming September 10.”
SKIMS Solutionwear includes a range of bras, bikini briefs, thongs, trainers, bodysuits, and thermal leggings, which will be available in sizes XXS to 5XL fitting every size in nine different nude shades.