Canadian lingerie and swimwear brand, la Vie en Rose is about to expand its reach to China. The brand will open its first store in Guangzhou PO Park shopping mall and many other locations in Guangzhou to follow. The brand targets female population belonging to 25- 45 age group and is globally present in 95 international locations in more than 15 countries with more than 360 stores worldwide.
According to the Francois Roberge, CEO and President of la Vie en Rose, the company is all ready to accept the challenge of taking their first steps in China. “We are looking at our first two years in the country as a real learning period. It’s very important to understand how the market works in order to build a foundation for our expansion,” he says.