Arvind Brands will open 25 Calvin Klein standalone innerwear outlets in three years as it sees the category growing by 25-30% annually.
Arvind Brands, which bagged rights to market Calvin Klein products in India in March last year, will also launch Calvin Klein’s formal and casual wear by mid-2016. Calvin Klein Underwear recently hosted an event to celebrate the opening of its first store in India at Select CITYWALK in New Delhi. The event was hosted by model and actress Lisa Haydon, and featured a special set by DJ Peri, who was wardrobed in Calvin Klein Jeans
They plan to open 20-25 standalone Calvin Klein underwear outlets in three years. Arvind Brands is targeting Rs 175 crore turnover this year from innerwear portfolio from all its brands put together.
Apart from Calvin Klein, they also market innerwear of US Polo and US-based Hanes.
They also plan to launch Calvin Klein’s formal and casual wear portfolio in India by mid-2016.
Phillips-Van Heusen Corporation (PVH Corp), which owns Calvin Klein, has been running a 51:49 joint venture — Premium Garments Wholesale Trading — in the country. Arvind Brands bought out Murjani family’s 49% stake in the JV in March last year.