Lizzo Revolutionizes Shapewear with the Launch of YITTY

July 10, 2022 written by



In partnership with parent company Fabletics, Inc., the brand champions body normativity and self-love
Three-time Grammy Award-winning Superstar and Activist Lizzo launched a revolutionary new shapewear brand.
Named after her childhood moniker, the launch of YITTY marks a lifelong dream come true. For nearly three years, Lizzo has put her heart and soul into building this game-changing, size-inclusive brand from the ground up — all based on the principles of self-love, radical inner confidence, and effortless, everyday wear.
YITTY marks an industry first: no-shame, smile-inducing shapewear designed for all body types, with sizes ranging from size 6X to XS.
YITTY blurs the lines of inner and outerwear with functional designs, sexy silhouettes, and bold colors and prints you’ll want to show off. Every single piece is designed to celebrate, hug, and love every single body. Stylish silhouettes that fit every size and body type — not merely scaled up (or down) for convenience.
Lizzo admittedly has spent most of her life being told to “reshape” her body based on society’s made-up standards. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”

Just like her boundary-pushing and empowering music, Lizzo made a firm decision to no longer feel ashamed about her natural curves and contours. Instead, she wanted to create her own collection of body-hugging pieces that everyone would want to rock in the bedroom, at the club, to brunch with the girls, or simply chilling at home.


YITTY debuts with three distinctive drops: NEARLY NAKED, a lightweight seamless collection designed to comfortably shape and firm your natural curves all day, every day; MESH ME, smoothing mesh styles that blend fashion with function, designed to wear as underwear or outerwear; and MAJOR LABEL, an assortment of everyday lifestyle pieces that are super soft, super bossy, and super YITTY.
YITTY is a sister brand to Fabletics, the largest digitally native activewear brand in the world.

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