Kolkata based LUX Industries Limited, known for their exciting complete range of innerwear for men, women, and children under 12 brands, is gearing up to influence the ensuing IPL session to give a major boost to its flagship brand – Lux Cozi. The brand will not only be one of the official sponsors of IPL this season, but will be the only merchandised partner for two time IPL champions-Kolkata Knight Riders for the next two years for an undisclosed amount. KKR incidentally is the only team to have a merchandised partner so far and Lux Cozi is leading at the edge with this partnership.
Udit Todi, senior vice president, Lux Industries Ltd. mentioning about this partnership explained that this involvement is a matter of great pride for Lux Industries. Brand Lux Cozi is strategically focussing on reaching out to the masses. KKR is a team par excellence and the brand believes that their association will help increase the brand reach to more discerning customers and every nook and corner of the country through IPL.
Saket Todi, also a senior vice president, Lux Industries Ltd, on his parts, mentioned that with this partnership, Lux Industries Ltd. plans to leverage the exciting and appealing platform of IPL cricket with innovative initiatives to engage with fans and the consumers. Lux believes in providing the best quality at an affordable price and giving consumers the value for money. The official KKR jersey is expected to launch on April 1, 2017. Lux clothing merchandise will be available in in-stadium kiosks, online portals, kiosk in malls like City Centre 1, City Centre 2, in ITC Hotel and LUX Cozi’s MBOs which is around 500 across the city.
