Making your brand fashion ready: LA Fashion house Inc.

March 17, 2017 written by
Making_your_brand_fashion_ready_La_fashion_house_inc

Saum Accessories, Inc. a California Corporation, is a family owned businesses with the Principals having a treasure trove of vast valuable business experience in diverse business activities of, manufacturing, marketing, sales, logistics, exports, imports & e-commerce. The company was started over 10 years ago with designing, distribution and wholesaling of Halloween Products in USA and Canada. They are vendors on records for all major Big Box Stores in USA like Wal-Mart, Rite Aid 7000 Stores, Walgreens 6500 Stores, Party City, 1200 Stores, Spencer Gifts 1100 Stores, Menards 450 Stores, Hot Topic 1200 Stores, ShopKo/Pamida 330 Stores, Halloween City 400 Stores and to around 2000 other independent retailers all across USA and Canada that own one to fifteen stores. In 2016, they introduced their Contemporary Lingerie Line “ Scarlet Kiss” in USA and India www.scarletkiss.com , the line boasts of latest trends of Hollywood. It’s time to celebrate with chic, modern, stylish & sophisticated lingerie from Hollywood, USA “Scarlet Kiss”.

It is during the course of these past 10 years while building their own brands, Saum had developed relationships with professional in Hollywood. That’s how LA Fashion house Inc. was born.

LA Fashion house Inc. is a Leading Private Label Fashion Design House In Los Angeles California offering a comprehensive in house turnkey services, this is ideal for entrepreneurs with serious capital and commitment to creating a fashion brand that will be advertised and marketed worldwide.

“Our private label designer services include both Brand Development and Apparel Design. The team works with clients to develop a Brand Identity, Design Clothes, Oversee Clothing Manufacturing, Create On-Line Stores, Manage Photo Shoot Sessions, Develop Ad Campaign Videos for Advertising in Digital Media, Offering Branding & Licensing agreements with Worlds Top Brands. Develop Brands From Concept to Retail at LA Fashion House Inc !” explains Rajpal Singh, CEO, LA Fashion house Inc.

 

68094876 - collage five fashion young women in shop

68094876 – collage five fashion young women in shop

 The principals of  “LA Fashion House Inc. “ ,  Saum Accessories Inc. and Scarlet Kiss USA are the same, they have been designing wearables for the last 10 years. Due to their extensive experience in this arena, they have successfully assembled a team consisting of  the best creative fashion designers, wardrobe consultants, trend forecasters, hair stylists, photographers and fashion icons who are red carpet regulars. The venture is everything about glamour, glitz and making fashion an everyday experience.

Fashion synonymous

Los Angeles is  the Fashion Capital of the world, LA has long been a byword for style, beauty and sophistication. The city has historically led the rise of fashion as both an industry and a culture, and is home to some of the world’s most iconic designers. LA Fashion House Inc is your source to take your Brand and Organization to the next level.

“Today’s educated consumer is focused on finding apparel with the best balance of style, quality, and price, manufactured under the highest possible ethical standards. Increased consumer awareness is making apparel quality control more important than ever. At LA Fashion House Inc., we offer quality control and assurance services for every stage of your apparel supply chain – from source to shelf.  AT LA Fashion House Inc., our expertise in softline testing will help your brand ensure the safety and quality of your apparel,” explains Rajpal Singh.

“Attracting consumers to your product can be very difficult in a marketplace where everyone is screaming for attention. Brands that win are those that stop consumers in their tracks, grabbing their attention, building brand buzz and increasing sales opportunities. It is critical to make an impression to stop a consumer in an aisle, but it is equally critical to be able to communicate the benefits and facts that the customer wants. The packaging and labels influence the brand identity; considering the importance placed on the packaging, it is not surprising that a great deal of research is spent on motivational research, color testing, typography, psychological manipulation, in order to ascertain how the majority of consumers will react to a new package.Whether you’re a classic, modern, contemporary brand or Eco-friendly, or luxury brand.

Package design and development speaks the language of your brand identity. At LA Fashion House Inc., we can really communicate the true identity of your brand and attract your direct consumer,” further adds Rajpal Singh.

60369970 - fashion designer standing near mannequin in office

60369970 – fashion designer standing near mannequin in office

Adding value with style

LA Fashion House Inc. has access to Worlds Top Brands,  agreement can be geo-gated for India. With its many benefits, brand extensions through licensing can be one of the most powerful tools in a brand’s marketing arsenal. In today’s fragmented marketplace, strategic brand extension is among the most authentic and credible forms of communication, providing consumers with additional opportunities to interact with a brand in fresh and exciting ways. By integrating brands throughout daily life, these extensions forge a richer connection between the consumer and the core brand. Rajpal Singh, CEO, LA Fashion further explains the various roles and specialized work LA undertakes to help your brand shine out from the rest. He outlines the benefits as follows:

Extension of a brand enhances its perceived image and positioning, generates revenue through the sale of products, and adds consumer touch points while increasing the popularity and profitability of brands. Most importantly, a well-defined, strategic brand extension program promotes, supports, and protects a company or celebrities’ most precious asset – its name.

Benefits of Brand Licensing are:

  • Increases market share
  • Opens new retail channels
  • Gains shelf space at retail
  • Increases awareness of their product
  • Attracts new customers to their product
  • Builds competitive advantage
  • Increases sales through a wider assortment of products
  • Lends credibility to their products
  • Generates incremental revenues through the sale of licensed product

 

Social Media & Relevance of Ad Campaign Videos: Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. … Social media marketing has the power to increase customer loyalty & reinforcing Brand recognition. Digital media is important more than ever. We work with Hollywood industry professionals and can create powerful Ad campaign Video to promote your Brand.

Importance of Quality fashion Photography: Yes, good quality fashion photography can be expensive, really expensive. But if you want to sell your work, photography should be just as important as the materials you use.  We at LA Fashion House Inc have connections  and access to  the biggest name photographer  at Hollywood. Without question, photography plays a major role in  global fashion culture and speaks about your line.

We engage forecasters to predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories,  street style, and other styles that will  reflect  in your collection for the upcoming seasons.

Forecasting focuses on current events both domestically and internationally as well as pop culture in order to identify possible trends that can be communicated to the customer through the seasonal color palette, fabric, and silhouette stories. It gives fashion a modern twist to a classic look that intrigues our eyes. Some important areas to follow when scanning the environment are: current events, art, sports, science and technology,” articulates Rajpal Singh.

Entrepreneurs around the globe can log on to www.lafashionhouseinc.com for more information regarding the offerings and scope with LA Fashion. Rajpal Singh informs on a happy and positive note that they are more than happy  and eager to talk to anyone with a query and will help assist them in any way possible in developing/ re-branding their concepts for the better of their brands.

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