Marie Jo dives into summer with its very first swimwear collection this season. The Belgian market leader in lingerie translates for the first time its thorough expertise and deep-rooted craftsmanship into a refined swimwear collection of bikinis and bathing suits. With a classy line of intelligently-designed swimwear, ‘Created for living & loving’, Marie Jo wants to offer a response to trend-sensitive swimwear.
With this collection the Belgian house aims to offer swimwear for ambitious women; women who want to get everything out of life and want to print their own stamp. Marie Jo was inspired by iconic personalities who exude timeless class and pure chic. With its swimwear collection, the Belgian lingerie house pays tribute to style icons such as Romy Schneider, Cathérine Deneuve and Grace Kelly. The minimalist line-play reflects the pure chic characteristics of these women and their sensual personality that lies in the luxurious materials and graceful details.
Marie Jo has been praised for sublime fits, developed for every day and every moment. These perfect designs are the unique starting point of its very first swimwear collection. With braces or clipless, with lining or without lining, strapless or with halter, the collection comes with a series of ingenious fits, tailored for every figure.
The famous Avero acts as the opener of the range, albeit with new accents tailored for a swimwear collection. This fresh interpretation of the beloved Avero adorns its simplicity and is elegant in its lines.
The look and feel of the line summarises the signature of Marie Jo in all its elegance and shows a well-considered interpretation of balanced femininity, thanks to a well thought-out set of cool bikinis and bathing suits. The collection is built around a smart series of six concepts, each carried out in two to three interpretations. Marie Jo swimwear breathes opulent luxury, thanks to a well-considered combination of flattering cuts, luxurious materials and refined details. Moreover, the Belgian house resolutely opted for European materials of premium quality.
The collection combines classic shades such as red, navy blue, white and khaki with a summery palette of turquoise and fuchsia. The refined colour palette goes hand-in-hand with traditional motifs such as navy stripes and diamonds. The whole is finished with one exotic summer print, developed in-house by the brand. In addition to bathing suits and bikinis in various cuts, the swimwear collection has a selection of luxury accessories. There is a caftan in viscose, finished with point clair and an oversized shirt, airy and timeless, in khaki, nature and dark blue.