The 13th edition of ‘Maroc in Mode et Maroc Sourcing’ fair in Morocco was held from 10-12 October 2015. The event contemplated initiatives to target and expand the textile Industry. Organised by the Association Maroccaine des Industries du Textile et de l’Habillement (AMITH) in Marrakesh, it was attended by Minister of Industry, Trade, Investment and Digital Economy Moula Hafid Elamaly. He announced ambitious target for the sector such as expanding the function to 6.5 billion dirham ($0.65 billion) of textile exports by 2020.
Currently, the Moroccan textile sector has 25-30% under export and 15% added value products in the industry. Morocco’s textile sector employs 30 % of the country’s labour force and it is of a particular interest to the Ministry of Industry which supports it through the Industrial Development Fund (FDI), Elalamy said. The fair hosted 350 exhibitors representing different trends of the textile sector, according to the minister. 66 Moroccan companies presented their ready-made garments while pre-supplies such as fabrics, yarn and services were displayed by 64 exhibitors from Morocco, Turkey, France, Portugal, Spain, Switzerland, Tunisia, Brasil and China. Most visitors came in hopes of finding new suppliers, due to China’s rising prices and inflexibility when it comes to order quantities and shipment times. Mohamed Tazi, Genreal, Director of AMITH, underlined that this fair is of a significant importance for textile’s operators. Public authorities support the textile sector through a wide range of measures, which are likely to make Morocco a top textile actor in Africa and the Mediterranean, Tazi said.