Get Riddance from the discomfort and constrain of a badly fitted bra along with the pocket holes they burn at times. Knix Wear – a Toronto based company has answered to these concerns of women with it new innovative ‘Evolution Bra’. The product is a seam free bonded bra that fulfils the need of 8 bras for different occasions. The Evolution bra is a magic bra that can be worn in 8 different styles to render a perfect look in every way.
The bra is fully reversible, comes with two sets of adjustable straps and can be worn in multiple styles to suit office wear, gym, sheer top dresses and more. The undergarment currently retails for $55 only. “The idea was to create a bra we could wear to the office and then the gym,” Joanna Griffiths, founder and ‘Chief Knixpert’ at Knix Wear tells Mashable. “Something that evolved with us throughout our busy days.”The Evolution Bra has a four-way stretch and seam-free construction that moulds to your shape without any underwire. It reduces impact on the bust, is invisible under clothing and features anti-odour, anti-microbial, moisture-wicking quick dry fabric. It’s also great for women who have had a mastectomy or who are nursing.
Since launching its Kickstarter campaign, the team has gained a profit of over $121,000, which is beyond their target of $30k. Knix Wear will now extend the 32A to 38DD sizing, and if the campaign hits $150k, the company plans to offer a lightly padded version of the bra.
