Myntra acqui-hires logistics startup InLogg

May 29, 2017 written by

Myntra acqui-hires logistics startup InLogg Flipkart-owned online fashion website Myntra has made its fourth acquisition. It has acquired

Bangalore-based logistics startup InLogg for an undisclosed amount. Fashion e-tailer Myntra. This

move that will further strengthen the supply chain capabilities of the Flipkart-owned company.

The core management team of InLogg comprises Preeti Jain (CEO), Rajat Khanduja (CTO), Prateek

Gautam (Head of Product and Operations) and Hemant Agrawal, Head of Business Development. It

will allow Myntra to leverage local and regional players to enhance its reach, reduce delivery time

and develop a plug-and- play model which can be scaled in the future, she added. This is the fourth

technology-led acquisition for Myntra. Myntra’s vision is to use technology to democratise fashion.

With an 80% year-on- year growth. InLogg is Myntra’s fourth technology-led acquisition. Earlier, it

acqui-hired Bengaluru-based tech ventures Cubeit and Native5.


InLogg was started in 2015 and has expertise in fulfilment, technology, and business and is looking to

standardize logistics in remote areas. Myntra added that InLogg is stitching a composite supply chain

of regional courier companies across states in India. The company has a technology solution that

provides a software-as- a-service (SaaS) which will help in shipment lifecycle management, mobile

apps for pickup, delivery, returns, cash on delivery, reconciliation, reporting and analytics.

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