Myntra will be re-launching their desktop shopping website as most of their women customers prefer to use this browsing platform as to a mobile or tablet. Re-opening their website will increase Myntra’s sales by 15-20 per cent this fiscal and bring back the customers it had lost by switching to the app-only strategy. According to a report by Internet and Mobile Association of India, the number of mobile Internet users in India is expected to reach 371 million by June this year. The report found that only 13 per cent of users in urban India are opting for online shopping. In rural India, just 1 per cent are shopping online.
Mobile Internet user base in the country has increased from 238 million to 306 million at the end of December 2015. Despite the fast rising traffic not much is translating into sales.
But not many users are content with downloading an app for shopping when they can easily have access to their shopping needs at a simple click of a button. Many users face the challenge of deleting wanted data from their phone making space for a shopping app. Instead of an app-only approach, a website that functions smoothly across all devices is something all e-commerce players must focus on.