Myntra has big plans for its offline expansion, Jabong will be positioned as a premium and a bridge-to-luxury online destination with three new labels to be launched on the portal.
Myntra had no plans to close Jabong in the near future, it would see new brands in the premium segment.
The two fashion portals together have been responsible for the growth of Flipkart’s dominance in the fashion category, commanding 55-60% of the online fashion market share according to RedSeer Consulting.
Flipkart, the parent company of Myntra, has also launched two private labels in the fashion segment in women’s wear and men’s wear in the less-than-Rs 1,000 categories over the past two months.
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