In 2017, an estimated 1.66 billion people worldwide purchased goods online. During the same year, between 20 and 50 percent of online clothing sales were returned — a majority because of poor fit
Researchers at the Wilson College of Textiles have developed a solution to the waste and cost of these returns: Prime Fit is a proprietary mobile app and garment system that offers an inexpensive way for consumers to obtain accurate body measurements in the privacy of their own home
The system could be revolutionary for online shoppers, e-commerce clothing companies and even fitness and wellness applications.
The mobile app, in development at NC State, obtains measurements from 2D images that have been taken with a cell phone or digital camera while the user wears a special Prime Fit measuring garment. The software gathers basic demographic information, such as age, height, weight, gender and ethnicity, as well as front and side pictures of the body while wearing the measurement garment.
The output results in 2D measurements that will provide accurate dimensions that can help consumers identify their “size” for clothing purchase. Most of the sizing that is available for a product online is quite simplistic and usually includes bust, waist, hip, inseam length, and potentially back length. These measurements define the size and shape of the consumers bodies, rather than the measurement of the garment at the specific location. On the other side, most consumers do NOT know their own body measurements in order to determine the correct size.