Trusst Brands, founded by Sophie Berman, successfully tapped the huge gap in the market for a new bra technology that actually supports breast weight effectively.
The bras use a 3D system that offers support from underneath, using your body core to do the heavy lifting instead of relying on shoulder straps to pull weight from above.
The latest collection ‘The Evie’, was recently launched at the company’s new showroom in Hamilton Avenue. Guests could try on and even purchase one before it was available nationwide and receive free shipping on their first purchase. Post this, the event was followed by cocktails and panel discussion with Trusst’s brand ambassadors and members of the board.
Berman refers to the design of brassieres for fuller busted women using the same engineering principles used to support bridges and architectural structures. This feature was actually useful in designing of patent-pending Breast Advanced Support Technology System as redistributing breast weight over a broader area is significant in reducing strain on the shoulders and back.
According to Berman, it is most important to be focussed on getting the right size bra and Trusst brand promises to deliver the same to all the women out there.