Nykaa Fashion forays into men’s athleisure and innerwear segment

September 27, 2022 written by


Nykaa Fashion is to soon foray into its first underwear and athleisure label for men Gloot inspired by the needs of health-conscious consumers. With this new label, Nykaa Fashion aims to redefine an often-ignored space when it comes to men’s requirements. It blends comfort and technology in a manner that is kind to the planet. The underwear range starts from INR 499 and athleisure from INR 899.

A certain degree of discomfort and uneasiness is caused by men’s underwear options that are available today. Besides, daily problems such as odour and hygiene, underwear riding up, or even the non-availability of choices in the active underwear segment are the norm.

Moreover, there’s a lack of understanding regarding underwear, for instance, the difference between boxer briefs, briefs, or trunks and the importance of choosing the right size.

Gloot seeks to bridge this gap and offer a transformational end-to-end solution to the problems of men’s active and innerwear.

Everyday comfort will be easy with Gloot’s innerwear and outerwear range that consists of Daily chill with cool mesh zones. The new ergonomic pattern at the crotch and back allows it to stay in place after testing the reimagined product pattern on various body types.

Cotton is used to craft the innovative 4-way stretch blend. This blend reconciles the durability of cotton with the suppleness of Tencel, is buttery soft, and maintains colour even after multiple washes. The Move-N-Chill with Smooth Anti-bulge Comfort (SAC) technology is ideal for workouts and sports. Today’s transitional lifestyle is made easy with the Clean Series which features Tees, Polo, Shorts, and Joggers.

It incorporates stain-resistant and anti-odour functionalities making it a comfortable and apt choice.

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