Under Armour, licensee and exclusive India distributor Underdog Athletics has entered an association with Neeraj Chopra, the Olympic gold medallist. According to an official statement, the brand has taken this step to build on its strategy for sustainable long-term growth. The statement further mentioned that Chopra is a winner all the way and he defines grit and determination while rising above all challenges and winning consistently internationally. “Under Armour has been empowering and inspiring athletes to become better, stronger, and more focused through its innovative performance solutions,” the statement further mentioned.
Talking about the collaboration, TusharGoculdas, Managing Director, Underdog Athletics, said, “Chopra defines grit, resilience, and determination. He continues to persevere, put in the hard work and consistently improve his performance, truly representing Under Armour’s ‘The Only Way Is Through’ philosophy. We are privileged to partner with Chopra in our pursuit of building Under Armour as the country’s most loved athletic performance brand.”
While Chopra said that was excited to represent Under Armour and hopes that together they can inspire millions of aspiring athletes across India. “I believe that the right athletic gear makes a significant difference in an athlete’s performance, and I look forward to using the brand’s innovative products to further improve my fitness and perform better,” he further said.
