A DESCRIPTIVE ANALYSIS OF CUSTOMER LANDSCAPE, VENDOR ASSESSMENT, AND MARKET DYNAMICS – TECHNAVIO
The global online lingerie market size is estimated to increase by USD 6.11 billion from 2021 to 2026. The market’s growth momentum will accelerate at a CAGR of 8.21% during the forecast period.
The global online lingerie market is fragmented, with the presence of a few established players and many start-ups. A few prominent vendors that offer online lingerie in the market are adidas AG, American Eagle Outfitters Inc., Chantelle Group, Etam Development, Genxlead Retail Pvt. Ltd., Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., Purple Panda Fashions Pvt. Ltd., PVH Corp., Stockmann Plc, Triumph International Pvt. Ltd., Wacoal Holdings Corp., Wolf Lingerie SAS, and Reliance Industries Ltd. and others.
Many lingerie brands are entering the direct-to-consumer (D2C) online retail space. They are also selling their products through third-party online retailers. Private brands such as Zivame largely or solely sell their products online, with the growing e-commerce industry and online lingerie market. Many multi-brand pure-play online lingerie retailers such as Bare Necessities have also entered the market. This will enable them to strengthen their position in the online lingerie market. Thus, high rates of Internet and smartphone penetration contribute to the market growth.
Global online lingerie market – Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –
• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
Global online lingerie market – Segmentation assessment
Segment overview Technavio has segmented the market based on product (bras, panties, and others).
• The bras segment will grow at a significant rate during the forecast period. The growth of this segment is attributed to factors such as the high price and replacement cycle of bras when compared to other types of intimate apparel. The trend of customizable bras is also driving the market. Moreover, the penetration of mobile tablets and smartphones globally has boosted the growth of the segment.
Geography overview
Based on geography, the global online lingerie market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global online lingerie market
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