PEPE JEANS EXPANDS ITS INNERWEAR CATEGORY IN NORTH INDIA

September 20, 2019 written by

Pepe Jeans has introduced a line of premium innerwear for men

Pepe Jeans London has entered the North India market with its new range of premium innerwear. The new segment by Pepe Jeans is the result of an equal joint venture between Pepe Jeans Europe BV and Dollar Industries Limited. The joint venture company ‘Pepe Jeans Innerfashion Private Limited’ is known to market premium range of fashion innerwear and Athleisure for men under the brand name “Pepe Jeans”.

The Innerwear collection consists of three distinct product stories:

The Classic collection of innerwear embodies a comfort fit and everyday style.

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The Only Play collection combines free movement with great style. The breathable stretch fabric allows it to stretch and move along with the wearer. The vibrant colours and quirky modern prints make this range an exciting combination of fashion & comfort. Products from ONLY PLAY & CLASSIC collections are created using soft enriched Egyptian cotton to ensure superior comfort, combined with Innovative Ultra Fresh technology to keep the garment Hygienic, and odour-free through the day.

Black Gold is a premium collection with super stretch fabric accompanied by sophisticated prints and attractive colours that is designed for a luxurious feel.

The rich texture of each garment treated with ultra-wicking finish promises unparalleled comfort and style.

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The price for the Innerwear collection ranges from INR 175 to INR 649.

The Athleisure Collection for men combines performance and leisure. The soft-feel fabric keeps the wearer cool, fresh and comfortable even while working out. The Athleisure line consists of Boxers, Sports vest, shorts and track pants. The collection ranges from INR 369 to INR 1499.

Commenting on the launch of this new exciting category, Mr Suresh Nambiar, Chief Executive Officer, Pepe Jeans Innerfashion said, “After a huge success of the initial launch in the south of India, the brand is now expanding into north India and we are positive to receive the same amount of appreciation that we got from the initial launch’. The brand has always worked on strategic progression by tapping new markets across each region having immense growth potential.”

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Launched across South India region in the first phase; the collection is now available at over 1200 multi brand outlets, 110 Pepe Jeans exclusive brand stores, select departmental stores, along with E-commerce portals like Amazon, Myntra and Flipkart.

They have also started placement of products across North India and will complete the launch by the end of the calendar year.

The North India launch at Delhi for Pepe saw over 200+ retailers from Delhi NCR i.e., Bist Hosiery, Vaishnav Enterprises, Saanvi Enterprises, Amar Hosiery to name a few, apart from the brand’s distribution partners from across the region participating in the same.

The brand received a great response from everyone including distributors, considering it was Pepe’s launch in North India. The brand also launched the Thermal range at the event for the 1st time and got an exciting feedback from each one present.

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