Swiss Military India has introduced a new vertical, a premium range of innerwear and leisurewear for men. It’s an amalgamation of the best-in-class material and handpicked designs from the fashion capitals of the world, the Swiss Military range of men’s innerwear is a statement of class and comfort.
Available in popular variants, briefs & trunks, the collection has an interesting mix of solids as well as trendy prints. Swiss Military believes in creating favorable brand equity for its latest offering, in a cluttered segment.
When asked why it has it has roped in a Bollywood star with a significant appeal in Hollywood too, Randeep Hooda as its brand ambassador?
A star’s image has to be of a sensible and rugged gentleman that the brand intends to encash upon. As it reflects the brand ethos and intends to create an impression on the minds of the TG. The idea of a celebrity endorsement launch is to grab maximum eyeballs and market share within a short span of time.
Swiss Military has some well-thought marketing plans for its latest vertical. The brand plans to have a pan India presence and acquire a significant share of the category. The variants will be available at retail outlets as well as on all the popular e-commerce marketplaces.
Swiss Military will soon be introducing some exciting options in the men’s leisurewear category in the near future. The planned range will include t-shirts and activewear like performance lowers and shorts. Targeted toward those who don’t believe in compromising on form and functionality, the Swiss Military s range of innerwear and leisurewear will be a befitting extension of their preferences.
