In a recent post on their website, Love Laura has announced that they are working with ‘good friend Alex Cannon, Model, MTV co host and Instagrammer’ to together create a sub brand under the men’s category, that would feature swim shorts for the gents.
Cannon, who has just entered the Big Brother house last night helped design the collection, called AL, and models the range too. The launch campaign for the same was shot in Majorca.
He is best known for presenting MTV show Judge Geordie alongside his best friend Vicky Pattison, who is already the face of Ann Summers swimwear.
The power woman Laura Hawkins, who herself suffers from heart ailments has been designing made to order lingerie & swimwear pieces for over seven years now and owing to the popular demand she gave way to Love Laura, which was only recently launched at the Moda this February.
Her perception and design abilities clubbed with her popularity has made it quite easy for her to get celebrity friends to unite for Love Luara.
The Al collection has been unveiled with fitted swim shorts and a luxury beach towel, while new additions to the range will be released throughout the year.
Alex like Laura has designed clothing from a young age and has an impeccable attention to detail. He believes that if they work for him they will for you too. Both the brand and Alex himself are socially spreading love through their tie up and grabbing much attention too.
