Rihanna’s lingerie company is considering an IPO at $3 Billion valuation

June 20, 2022 written by

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Singer-turned-fashion-entrepreneur Rihanna is working with advisers on an initial public offering that could value her Savage X Fenty lingerie company at $3 billion or more.

Savage X Fenty is working with banks including Goldman Sachs Group Inc. and Morgan Stanley, a listing could happen this yeartold an insider.
The company raised $125 million in January in a funding round led by Neuberger Berman with participation from previous investors L Catterton, Avenir Growth Capital, Sunley House Capital Management and Jay-Z’s Marcy Venture Partners,.Robyn Rihanna Fenty was born in Barbados and signed with Def Jam records in 2005, producing a string of hit-filled albums over the next decade.

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Her business holdings also include Fenty Beauty, which made waves in the industry when the makeup company was launched in 2017, and Fenty Skin. Those two companies, along with Savage X Fenty, aim to provide products to customers who are often overlooked by traditional brands. Fenty Beauty, for example, boasts 40-plus foundation shades — a much wider palette than the norm — while Savage X features sizes from XS to 4XL.

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Savage X Fenty has been expanding with its own brick-and-mortar stores and now lists five locations, including Culver City, California, and Las Vegas, on its website.

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