American luxury lingerie and sleepwear brand Rya Collection will now be offering wide range of sizes through their new Body Positive Collection.
The Spring 2020 collection features the brand’s signature lace robes and cover ups along with their lustrous chemises and gowns in sizes 1X to 3X. More seasonal colours and styles for plus size customers will be introduced in their fall 2020 collection.
As the plus size market continues to grow in America, the brand is taking the initiative to target the untapped market of lingerie and sleepwear segment. The main person behind this initiative is the founder and designer of Rya Collection, Flora Backer. “We love to learn from our buyers, and this was a topic that came up more often at every Curve Show,” says Flora. “This brand is all about self love and feminine energy and we’re proud to express a body positive message.”