“Back to basics” was the key concept for the 2020 edition of the Salon International de la Lingerie and the Interfilière Paris show, which have drawn to a close after three days rich in discoveries and full of enthusiastic discussions between exhibitors and buyers.
More committed than ever to change, this edition shined a bright spotlight on the marvelous new approaches that are now breaking the rules of tired, old lingerie stereotypes. Whether it’s established brands, young designers, or manufacturers, all industry stakeholders were able to highlight their commitment, opening the way to more conscious, sustainable consumption in a fashion industry that remains the second most polluting sector in the world.
Aware of our responsibility as fashion trade show organizers, Eurovet was committed this year to taking a stance alongside lingerie and textile brands, offering them the most exquisite of showcases. A newly attractive exhibit hall, a dedicated O.R.G.A.N.I.C. space, revamped dimensions, a carefully designed setting. Eurovet truly thought out an event that would reflect the real turning point we are now facing. This bold stance was naturally accompanied by relevant initiatives to limit the production of waste within the show. This aware vision went beyond the only frame of ecological concerns to become also part of an inclusive position: a genuine desire to brings us closer to women in all their diverse beauty, uniqueness and contradictions. This edition was more than ever proof of the new products on offer that are truly worthy of all women, who are multifaceted and unique.
Despite a Parisian social climate that was unfavorable for professional travel and a truly challenging context for the lingerie industry, this edition proved to be a lovely surprise and reassured industry players. A slightly lower number of visitors was unsurprising. Despite all this, visitors were enchanted by the variety of different spaces: must-see zones – Exposed, at the Salon International de la Lingerie, and the new dedicated spaces – O.R.G.A.N.I.C., Millennials or Mint, and The Exception and Tomorrow! spaces at Interfilière Paris. This offered so many options for concept stores and buyers from all over the world.
To the delight of exhibitors and visitors, many spaces were available to foster conversations and encounters. Speed meetings, ambassador cocktail events, hosting of international boutiques, personal shoppers, inspiring talks, practical workshops, collaborative discussions and dialogue, and much more.
This year, Eurovet has once again focused on a program of events and expert content that offers optimal guidance to exhibitors, buyers, and journalists in their thought processes. In fact, the media was out in great numbers, thus becoming a voice to communicate what many industry stakeholders were seeking out.