Bollywood actress-producer Shilpa Shetty Kundra, a new age mother who inspires women across the country and efficiently balances career and family, has been signed as brand ambassador by Bodycare International Ltd for promoting their stylish and comfortable range of anti-bacterial thermals made out of quilt knit technology.
Bodycare International Limited, incorporated in 1992, is a leading manufacturer and supplier of intimate apparels in India. Since then, they have been revolutionising the thermal wear apparel industry by providing stylish yet comfortable products to fashion savvy consumers. The brand caters merchandise like Kids Undergarments, Infant wear, Thermals and Loungewear for women, men and kids.
Mr Mithun Gupta, Director, Bodycare International Ltd. said that he is elated to have the celebrity collaboration with the brand as this initiative will definitely help in taking the brand to a next level. The brand recently shot a 360-degree media campaign for Bodycare Thermals with Shilpa. This campaign will be launched in the coming months.
“Bodycare International Ltd. believes in persistent innovation and being the leaders in the category, it is the prime responsibility of the brand to keep striving for innovations and offer stylish yet comfortable products to their consumers. We are delighted to have Shilpa Shetty Kundra on board with a perfect fitment with the brand for promoting Bodycare International’s thermal range in the portfolio.
It gives me great pride to have the esteemed actress Shilpa Shetty Kundra as the ambassador of Bodycare International Ltd. Initially, she will be working with our category, Bodycare Thermals. We believe her persona of an ideal mother will help us convey our message for Indian mothers to choose body-friendly, anti-bacterial best thermals for their family. As a brand, we seek to reach the top of the industry and conquer the market with our advanced product range,” he said.
The Dhadkan actress has been an active advocate of fitness and style and is often seen posting pictures of her hourglass body on her social media pages. Shilpa feels that her association with the brand comes naturally as the brand promotes style and comfort, which she herself believes in real life.
“I only associate with brands that share my sensibilities. That’s why I have always been careful about my association with brands. Personally, Bodycare appealed to me because of their vision to bring a positive change to the apparel industry with innovative products. I especially admire the anti-bacterial range and the idea behind it. I can see this partnership growing to create new milestones in the future. I am looking forward to my journey with Bodycare International Ltd.,” said Shilpa Shetty Kundra about the association.
The market for thermals has evolved over the years. Now, we have variants in thermal wear. Besides basic, we have trendy, stylish, premium, and colourful thermals to meet the season’s requirements and fashion needs of consumers. The market has a lot of potential and is growing by focusing on specifications such as heat retention, feel, style and design and offering varied choices to catch the fancy of more Indian consumers.