When LT Pujari launched the first lingerie store almost 60 years ago, at Broadway Road, he probably didn’t envision that this legacy would be carried on by future generations brilliantly and his name would literally turn into a brand. However, it did and a new one was recently opened in December 2018 in Hubli, with his grandson Shankar Arjunsa Pujari at the helm.
The glass doors open to a simple, elegant and classy, new store, L T Pujari Corner, as it’s named. It carries on the brand’s legacy with great pride and has a plethora of loyal customers as well as new ones who flock here for their basic needs.
How would you define your store in Hubli?
Our store is exclusively for ladies undergarments and kurtis in Hubli. We keep brands such as Jockey, Enamor, Sonari, Juliet, Trylo, Little Lacy and only saree shapers in Zivame. We have all the products of other brands. We also have palazzos and leggings (brand Prisma).
Do tell us the space in sq ft and the number of people (staff) in the store including the manager?
The store is spread across 600 sq ft and we have a staff of six including the manager.
Do tell us about the interiors and décor of the store. Also give us details of Visual Merchandising?
The interiors are simple with the walls painted in cream and the furniture, a combination of light grey and cream with glass counters. We do also spotlights to highlight products and there are five full length mannequins.
What aspects of retail concepts were kept in mind while designing this store? Have you been able to achieve these objectives?
We had given the project to an architect and had briefed him on what we wanted. This is the colour scheme and the style of furniture that we wanted in our store; it is according to what is popular today. And, yes, we have been able to achieve the objectives that we set out for.
What is the philosophy behind LT Pujari?
It’s a 60-year old legacy of my grandfather Laxmansa Tulajappasa Pujari and we are simply carrying it forward.
What is the retail strategy planned and how it is being implemented to reach out to your customers?
We all family members are in direct contact with our customers and our relationship with them has developed over a period of time and we do our best to satisfy them.
What makes for a good retail environment and how has this changed with the advent of online shopping?
One needs to have a strong bonding with their customers to overcome this problem.
How are you able to integrate the offers online with that on the offline channel? How big a challenge is this?
We are not online; we don’t think the online platforms pose any challenge to retail in the innerwear segment as we provide the best service. Also, in online, there are lots of exchanges that take place, which are non-existent in offline and this where service counts.
What are your return policies when it comes to retail?
We exchange our goods if they are defects without any more queries. There are no refunds and discounts or sales. However, we do offer a few discounts to our regular customers occasionally.
What are your plans going ahead?
We want to take this forward and expand with more stores in other cities in the same state.