SIUF 2017: China’s Biggest Lingerie Branding and Sourcing Fair

March 15, 2018 written by
SIUF 2017 china lingerie branding & sourcing fair

SIUF is organised by Tarsus (Shanghai) Exhibitions and Shenzhen Shenshi Jiuzhou Exhibition. Based in the UK, Tarsus is an international business-to-business media group with interests in exhibitions, conferences, education, publishing, and online media. With a strong foothold as the owners of a portfolio of world-class products in the emerging markets of China, the Middle East, Turkey, India, Southeast Asia and Mexico, in addition to the US, Tarsus is well-positioned to leverage these assets as a platform for growth.


The joint trade fair SIUF, also known as ‘China (Shenzhen) International Brand Underwear Fair & Shenzhen International Underwear OEM/Materials and Fabrics Fair’, has made its way to become the most influential fairs in Asia. SIUF 2018 will be held from April 19 to 21 at Shenzhen Convention and Exhibition Center. The 2018 show will have a continuous focus on offering the whole supply and distribution chain of the intimate apparel industry in terms of brands, fabrics, accessories, manufacturing, and solutions for intimate apparel. Visitors will explore the factory of trends and trades. International manufacturers, retailers and designers will present their underwear and lingerie products to trade visitors.

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The 2017 edition of SIUF saw a tremendous success with 825 exhibitors from over 25 countries and regions, including Mainland China, Hong Kong, Taiwan, Japan, Indonesia, Germany, France, Italy, Israel, and Columbia. The show presented global brands, suppliers, manufacturers specialised in the intimate apparel industry to over 130,000 visitors. With a total turnover of 5.3 billion Chinese Yuan, showing growth of 12.8 per cent, compared to 2016.


As Asia’s most influential underwear trade fair, SIUF 2018 sets benchmarks for branding and sourcing of intimate apparel industry. The event will again prove to be a premier platform for the entire supply chain of the lingerie business.

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