Though e-retail stores are an emerging phenomenon, Brick and Motor stores still consolidate the market with its ‘touch and feel’ aspect for customers. Therefore, Snapdeal has resorted to tying up with offline store retailers with its Omni Channel strategy for increase on footfall.
There are more than 12 million mom-and-pop stores in India. Offline stores dominate about $600-billion retailing business in the country. In an Omni-Channel strategy, Snap deal adapts to more than just multi channel strategy for sale. They shall facilitate online demand generation for products of retail stores. “We will take the orders online and the only difference will be the fulfilment which shall be offline.
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