SOIE is about ‘me’…thus, Soie spearheads a fashion consciousness that defines how beautiful it is to be ‘me’, for a whole new generation. Each product is created with this special ‘I love me’ feeling representing their core identity, which has a mature twist with a focus on feminine strength, self-confidence and style. Their goal is to create clothes that make every woman feel confident and stylish. With Soie, she can take home an experience that lets her feel fabulous inside and out, every day. Take a look…
Translating their ideology of ‘loving yourself’, SOIE is a glamorous lingerie store built to provide every essential that a woman needs to look and feel good. In a pioneering effort that redefines the shopping experience for Indian women, the SOIE store, which has been operational from 2015, is situated at a prime location at R-City Mall in Ghatkopar West, Mumbai. The area of the store is 815 sq. ft.
The mall itself is the newest and most diverse shopping destination in the city for discerning shoppers. This 12 lakh sq ft mammoth shopping centre is one-of-its-kind with a multi-level retail galleria that balances a steady mix of the finest local brands and top-notch international labels. The sprawling multilevel parking, five-level atrium and first-of-its-kind nine-screen multiplex provide the most thrilling experience to shopping enthusiasts from all walks of life.
Exuding class and style all the way…
The store offers an impeccable experience through its elegant ambiance. Beautiful, dainty floral design wallpaper covers every nook and corner. One of the most creative and fun aspects of the store is the visual display at the walk-in with three mannequins strategically placed at the doorway donning a few fresh items. This is definitely bound to draw in a prospective customer.
The focus though is on outerwear and nightwear, while the lingerie section is tucked away into the back of the store, perhaps for that intimate feeling just like the garments’ purpose. Also, on the plus side, you get a view of the latest lingerie and nightwear collection, which is on display at the entrance of the store and to the right. With such an array of colourful and delicious-looking lingerie and outerwear on display, not to mention the amazing discount offers, you’re bound to be influenced and shop for an item.
Freedom of movement is greatly desired by all of us while shopping and the SOIE store gives you enough room to stroll at a leisurely pace and browse through the products.
Several white lingerie drawers are tucked beneath each lingerie space, which helps to keep the stocks out of view while providing an elegant storage option.
For ease of comfort, the store has two spacious trial rooms, which have been thoughtfully designed. The store itself is manned by three staff members and one manager. The help (girls), dressed in casual clothes are quite courteous, well-informed and are prompt to clarify any doubts or queries. Payment is made easy as cash and all other card payments are accepted.
Perhaps one of the most crucial part of any brand or store is their return and exchange policy. At SOIE, you can return those products you are unsatisfied with and will even get a refund for them. This is because SOIE believes in enhancing ‘customer experience’ and realise the importance of making the customer feel comfortable and well-attended to. However, there’s no exchange for panties due to hygiene issues but all other products can be exchanged as long as the product is intact with the tag and packaging.
SOIE offers quality, and affordable clothing and premium lingerie for the fashion-conscious, independent young women. From the tailoring to the made-to-last quality, the brand uses natural materials and adopts responsible production methods.
Here’s what LnL thinks about them…
Lingerie: From sumptuous lace lingerie to everyday cotton bra and nightwear, refresh your underwear with a breath of fresh air, with bras in a range of sizes and cup sizes. Let the lingerie underneath do all the talking! The lingerie at SOIE is neatly hung according to category and is visually appealing as well. Now let us dive into the product category and its main features.
Product Code: CB203-Bra – Colour – Antha – It is non-padded, double layered cups for support and nipple coverage and wired for support and shaping. It offers full coverage for maximum support and there’s no spillage from top and sides. It’s priced at INR 540.
Product Code: CB-315 – Colour – Beige – Flaunt your curves with this medium coverage moulded bra; made from stretch cotton spandex, this bra sports a classic look in a contemporary way. Its double layered cups ensure enough support while the mesh straps are comfortably stylish. It’s priced at INR 440.
Product Code: CB-903 – Colour – Black – This is a seamless polyamide spandex sports bra with insert foam cups and broad shoulder straps for ideal support. It’s priced at INR 790.
Padded wired semi coverage t-shirt bra – This basic underwired t-shirt bra in beautiful melange shades comes with light padding and detachable back straps, which can be worn in a crisscross manner to go with your in-cut outfits. It’s priced at INR 690.
House printed t-shirt bra – Add this trendy house printed t-shirt bra to make your wardrobe stylish. It provides the best comfort and a smooth finish to your outfit and gives a bold yet sensual appeal and makes your style more outspoken. This is priced at INR 690.
SOIE peach cream contrast pattern sexy push up bra – Now you can wear those low neck dresses and tops easily and show off your sexy cleavage elegantly as this push up bra with cute tasselled bow gives a fuller look. The price is INR 1190.
Padded wired semi-coverage t-shirt bra – Product Code: CB-118 – Fuschia – This basic underwired t-shirt bra in beautiful melange shades comes with light padding and detachable back straps, which can be worn in a crisscross manner to go with your low neck outfits. It is priced at INR 690.
The bridal collection: Note: These bras come with matching panties and can be bought as a single piece or a set.
SOIE Jade balconette lace bra with a sweetheart neckline – Here’s something that will keep you prepped even for spontaneous romance. The lacy effect of the bra feels delicate and feminine while fitting you like a dream. It is suitable to wear with your low neckline outfits. It’s priced at INR 1,190.
Chocolate draped effect balconette padded wired bra – Product Code: FB-522 – Chocolate – This beautiful bra offers an under-wired construction for a lift and support for your daily outfits. It’s priced at INR 1,040.
Double strap push up bra – Dare to bare in this deliciously wicked double strap push up bra with laced wings. Sometimes a lady just needs to get fancy. Class it up with this luxe lace edged brief. The price is INR 990.
The everyday non wired organic cotton padded bra (candy floss) – Product Code: CB-112 – Candy Floss – Bright beautiful colours matches any skin tone and looks great under translucent tops.
SOIE brings to you its latest collection of smooth fit t-shirt bras with wire-free comfort, designed just for you.
This basic non-wired padded bra is packed in fun colours of popcorn, candy floss and bubble gum blue. Coordinate it will a matching high-rise brief. Price is INR 590.
Panties – Brief Panties, High Rise Panties and Panty Packs – Bring home this pack of two bikinis to experience comfort like never before. It is made from cotton, which helps absorb moisture and maintains all-round comfort, which is carefully crafted to provide an ideal fit. The tiny bow embellishment on the waistband gives it a stylish look.
Women’s Low Waist Lace Bikini Briefs – Set of two is at INR 390. You can also purchase a pack of two cotton panties at INR 490 and a super saver pack of six cotton and spandex panties at INR 540. The panties are available in size XS to XXL.
Nightwear – Say goodnight in style with SOIE’s fantastic nightwear collection. Available in all sizes, the afterdark drop features everything from cotton comfort pyjamas and must-haves onesies, to cosy gowns and cute nightdresses. Create the perfect cosy night in!
Crochet lace sleepshirt – Product Code: NT-76- Blue – A little touch of sheer crochet lace makes your nights breezy and blissful. This flowing loose fit sleepshirt is just what you are looking for this winter. It is priced at INR 1,369. This style is also available in the colour purple.
New Nightwear Collection
The latest collection of nightwear styles available at SOIE’s R City Mall Store comprises of an array of traditional prints available in soft and smooth satin fabric. The first style we came across and were amazed by its uniqueness was this nightwear set consisting of a satin poncho style top and shorts, which was quite flowy and lightweight. This style is available at the price of INR 1280.
The second style is the product NT-65, which is in a lovely apricot colour. This half-sleeved full length gown comes with buttons in front and a round neck, and is priced at INR 790. The entire nightwear collection crafted from hosiery cotton fabric is available at the price of INR 990 going to INR 1190 and in sizes S to XXL.
Dresses: Stylish and ultra-flattering, SOIE’s dresses are a must for every woman’s wardrobe. Shop for day dresses, party dresses and tunic dresses available in a range of beautiful prints and colours and priced at INR 1490 going to INR 5000. There are stylish tops too from INR 690 onwards and traditional dress wear at INR 3490.
SOIE encompasses a complete premium apparels brand with lingerie as its core product offering. SOIE offers quality, affordable and inspiring clothing for the fashion-conscious, independent young women who want to dress well and pay less. Established in 2011 by Ginza Industries, today SOIE has expanded to over 2000 multi brand outlets and has a presence in western India with six exclusive retail outlets and a robust social media presence.
Being a parent company, Ginza Industries independently looks after the manufacturing, tailoring and production of SOIE. The company has its headquarters in Mumbai.