Stella McCartney endorses into a new lingerie and swim license with ISA Spa

September 6, 2017 written by
Stella mcCartney new lingerie & swimwear

Stella McCartney has a new swim and lingerie license with ISA Spa

the Italian textile firm that will manufacture, develop and distribute the designer’s lingerie and swimwear collections as of fall 2018. Under the agreement, ISA Spa will produce the  collections in line with McCartney’s brand’s sustainable ethics.

McCartney launched lingerie in 2008 and the range has grown to include sleepwear, the annual Breast Cancer Awareness Month limited-edition set, and a double mastectomy post-operative bra. The latter two will be supported by a Breast Cancer Awareness campaign throughout October.


Swim launched in 2016. Prices for the swim collection range from $95 to $425 and lingerie is priced between $35 and $450.

ISA Spa specializes in scarves, hats, gloves, ties, underwear, beachwear and activewear for the luxury market. Part of the Carisma Group, ISA was founded in 1959 and works with brands including Ermenegildo Zegna, Dsquared and Jimmy Choo, and its in-house brands Zero Rh, MilaZB.

The new business partnership with ISA Spa will focus on building new product categories, and strategic global growth for the collections, which are available at Stella McCartney stores and online on as well as Harvey Nichols, Harrods and Selfridges in the U.K.; Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue in the U.S.; Le Bon Marché in France, and Myer and David Jones in Australia, as well as

“This new partnership with ISA Spa will take the Stella McCartney lingerie and swim product category to the next level by combining a high level of technical knowledge and expertise in increasing the brand’s positioning and growth potential across international markets,” said Frederick Lukoff, McCartney’s ceo.

Our mission is to support the brand DNA, core values and social responsibility beliefs thanks to a team that leverages our product know-how, luxury market knowledge and a dedicated sales strategy,”said Mila Zegna, chief executive officer of ISA Spa.





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