STORE REVIEW: Safara A High End Lingerie and Nightwear Store

November 30, 2015 written by
DSC_1119

Safara the lingerie store was launched on January 2013 located at Secunderabad, Telengana.

Safara emerged as number one high street destination in terms of notching the steepest hike in rentals across the country and is a major suburb of Hyderabad.

Kamal Sawlani, owner of Safara Lingerie store grew up in India. He later moved abroad when he was 15 years old to continue his education. He moved back to India and started looking for a new line of work. After surveying the retail market Safara was launched. Let us review the retail store.

The huge red and white Safara logo on display adds a sophisticated touch to the entrance of the store. Mannequins are put on display which gives you a glimpse of the nightwear available at Safara.

Safara has a carpet area of 1000+ square feet which encourages shoppers to take a walk through the store dedicated to lingerie, nightwear and make- up. There are two trial rooms where the customer can go ahead and try out the lingerie. The store is covered in all white with accents of red which adds a sophisticated touch. Porcelain glossy tiles cover the floors. Inside, all furnishings and fixtures are custom, with detailing including the off white ceiling. Modern lightening effects also features metal accents and led ceiling lights which hover over each collection to give you a proper preview also providing a relaxed dim setting.

The Safara lingerie store has a team consisting of 4 members , 1 male and 3 females who are smartly dressed in a uniform which is a black ‘Safara’ logo collar neck T-shirt paired with black pants. Attendants are present at all times to help the customer choose their products.

The faceted wall panels conceal two dressing rooms with proper lighting and air- condition. The range of products change from season to season and their display changes weekly keeping the store looking new and different every time a customer walks in.

All the sleek interiors in this store display their exclusive collections in an elegant and inviting environment featuring a combination of modern and simplicity. The combination of colors, textures and materials is beautifully balanced.

Kamal Sawlani says, “Atmospheric and aesthetic are two important elements of our store. The concept of beauty and aesthetic sense is not only restricted to our display window but the whole store is designed and organized in a way that it meets all our customers’ expectations and motivates them to explore more and find suitable products for themselves. We have just started our search for a new location for our future store.”

Safara encapsulated collections meant only for women. Products are well kept and organized in categorical form and related category manner which makes the customers shopping experience very easy and pleasant. Products are neatly hung, packed and shelved in place.

DSC_0948

Safara holds exclusive lingerie store brands such as Amante, Enamor, Juliet, Lovable, Red Rose, Sonari, Sweet Heart, Valentine and more…

Get a sound sleep through the night with their cotton nightwear collection. The styles available are round necks, babydolls, v necks, half sleeves and sleeveless that are knee length . With the widest range of nightwear for women, Safara store helps you to get into something that gives you a comforting and fulfilling feeling with their beautiful ethnic patterns, colors and prints.

The nightwear range is available from Rs 550 to Rs 2000 in sizes S to XL.

A wide range of bras are available at Safara like the front open bra, maternity/ nursing bra, minimiser bra, multiway bra pushup bra, sports bra, strapless t-shirt bra, seamless bra, push-up, lace and cotton bras at the starting price of

Rs 250 to Rs 1200 for everyone.

Safara store has one cashier and they accept all major debit and credit cards. Items purchased are not refundable or returnable but they do exchange them if there are size issues.

Share on FacebookShare on Google+Pin on PinterestTweet about this on TwitterShare on LinkedIn
Article Categories:
Technology
banner

Leave a Comment

Your email address will not be published. Required fields are marked *

Lace-n-Lingerie