London-based designer Marie Yeung, was inspired to start her underwear line when she came across tattered undergarments. Yeung, a Central Saint Martins graduate, already gotten in touch with a factory in her hometown Hong Kong that specialized in producing seamless underwear.
The G-Tang named for the friend that inspired it is now the brand’s signature style: a cotton rib panty with a binding that hits just below the butt cheek. The rest of the collection high-waisted and medium-rise underwear, bras, bodysuits and crop tops with cutouts and color-block paneling continues the thread: comfortable, mostly machine-washable (save for a handful of silk items) and just a little subversive. Nearly all of the garments are crafted from a soft cotton rib one of Yeung’s favorite fabrics.
Yeung explored that idea in a new way: In addition to deconstructed garments like the G-Tang, many items are embroidered with a cracked golden line, inspired by Kintsugi, the Japanese practice of mending broken pottery with gold. According to the philosophy behind Kintsugi, the piece becomes even more beautiful for having been broken; flaws, therefore, should be celebrated rather than hidden. It’s a fitting reference for an underwear brand that’s as likely to be shown off as it is covered.