Supersox was launched in August’12 by Mr. Naval Saraf (Father) and Mr. Harsh Saraf (Son). The Company was incorporated in 1999. Naval Saraf – (Founder – CEO) studied and specialises in Man Made Fiber& Knitting Technology from SASMIRA Institute in the mid 70’s. Soon after graduating, he began his career in the field of socks manufacturing. He set up his first socks factory in Mumbai 35 years ago and his brand ‘Superlon’ was the No.1 socks brand in the 90’s.
Due to the growing demand for his socks he set up a much larger and advanced factory in Daman by the name of Super Knit Industries, and his obsession since inception has been Quality, Quality, Quality! He single-handedly set up the business and the manufacturing facility in Daman and ensured that the factory was equipped with the latest technology to manufacture socks of incomparable quality.
Supersox is a young, fun, cool and modern brand and we love the large variety of colors and prints they have to offer. For men they have – Solids/plain, Self designs, all over designs, motifs, ribs, jacquard, stripes, funky, and sports. Women – floral, stripes, polka dots, self designs, all over designs, Aztec, solids and sports in thumb and non thumb socks. Cotton is usually the main component in their socks, with a few exceptions.
Supersox has a vast product line with over 4000 products in store for Men, Women, Kids, Babies and Newborns in a wide range of colors and varieties; thus ensuring they have socks for all seasons and occasions.Women’s socks are available at a starting price range of Rs. 85 and Mens socks are available at a starting price range of Rs. 75 to Rs. 500 a pair. They are giving their consumers the same quality products that are sold in London for 20 GBP in just INR 200, so they do not have to shop in London, Milan or Paris anymore.
The products for MEN, 15 years & above include: Formal Socks, Casual Socks, Funky Socks, Sports Socks, Football Socks,, Royale Collection, Socks for Diabetes, Socks for Blood Pressure, Wrist Bands, Knee Supports, Elbow Supports and Bottle Sleeves.
The products for WOMEN, 15 years & above include: Formal Socks
Casual Socks, Funky Socks, Sports Socks, Tights, Arm Warmers, Leg Warmers and Bike Socks.
FOR Kids, 5 to 14 years: Uniform , Casual, Sports.
For Babies, 6 months to 4 years and New Borns, 0 – 6 months:
Quarter LENGTH socks, Combed Cotton & Terry FABRICS socks and Baby Colors& PATTERNS.
The invisible socks are actually a standard free size that fits all. We have them for women and men. They come in black, white, grey, skin and dark brown too. Supersox as a brand covers each and every size and age category, we cater to new born’s, babies, kids, women and men. We have the below sizes: 000, 00, 0, 1, 2, 3, 4, 5, 6, women’s free, and men’s free.
Our key objective is to ensure complete consumer satisfaction, impeccable product quality and unmatched services. -Mr. Naval Saraf (Founder – CEO)
At Supersox, they dedicate a large amount of resources towards marketing and promotions of the brand. We have a strong brand presence nationwide due to several marketing efforts:
- POS Advertising
- Print Advertising
- Social Media Marketing
- Online Advertising
- Brochure& Catalogue Distribution
- Alliances& Collaborations
- Trade Shows
Their products are available in over 10,000 retail stores across India, and are also available on all the leading ecommerce platforms.
SuperSox have also acquired the licensee of ChhotaBheem and have launched their new range of ChhotaBheem socks. They have also recently launched fitness and medical products such as tights, bike socks, arm warmersm leg warmers, wrist bands, knee and elbow support and bottle sleeves. They have many new and unique products such as their royale collection and window socks. Their design team is a young lot, they are well travelled and stay abrest with international fashion trends. They take inspiration from everyday objects that add to the quirky sense of style in designing our socks. They have socks with motifs of cycles, hats, whales, snooker balls, puzzle pieces and a lot more fun stuff dedicated to each customer segment.
We Spoke to Mr. Harsh Saraf about how they launched their brand and what it has to offer to learn more about the brand and its story, Read on more in the July issue of Lace N Lingerie magazine.
