The Perfect Craft of Swee Shapewear

July 16, 2015 written by
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Swee is a Shapewear brand found in most Indian women’s wardrobes as an essential element to carry a perfect makeover styles every day. Omtex – the parent company of Swee is a very old and famous brand in India & abroad. It launched Swee Shapewear in November 2013. Swee is an instant sliming solution for women. The brand helps in providing slimming and shaping support to the body. It is seamless as well as comfortable and endows women the perfect hourglass body shape that they desire.

Omtex – the Foundation
Omtex was established in 1969 by Late Shri. Jivanbhai Patel. Then his two sons Mr. Dilip Patel – the Chairman and Mr. Vijay Patel – the Managing Director are looking after the esteemed company all these years. Currently joined in is Ms. Richa Pania – the Sales & Marketing Director, daughter of Mr.Dilip Patel.
Imbibed with total quality management concepts, Omtex is a major player in health wear and accessories sector. They creatively design cloths and develop precise manufacturing processes for an extensive range of health wear and sportswear. Apart from the clothing range, Omtex has a great demand for its products -Health Supports & Jockstraps. Omtex manufactures a variety of Health Supports that aid recovery and prevent injury.

Swee – A Shaping Wonder
Replicating the motto of Omtex, Swee emerged as an innovative product for the modern women of India. The Chairman is of the opinion that “Today women market segment is very huge and growing rapidly. But very few options are there in shapewears in India for this vast genre. Also, market is not aware of the right kind of product. Awareness with options is the main reason we came up with Swee, giving international quality standards in affordable rates”.

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