Triumph International India launches 1st exclusive retail store in Pune

September 27, 2022 written by


Triumph International India, one of the world’s leading intimate apparel brands, inaugurated its first exclusive standalone retail store in Pune at Phoenix Marketcity, Viman Nagar.

Triumph International India, one of the world’s leading intimate apparel brands, inaugurated its first exclusive standalone retail store in Pune at Phoenix Marketcity, Viman Nagar. The charismatic actress, Mrunal Thakur inaugurated the new store that hosts both their brand’s Triumph and iconic Bodywear brand Sloggi, introduced by Triumph International India recently.

The 804 sq. ft. store is thematically designed with set-ups and fixtures in both brands’ signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience, and an extensive range of premium intimate clothing across various categories. Consumers can also avail expert fitting advice from their well-trained fit experts.

With a determined vision of providing a range of comfortable and splendid arrays of lingerie. Triumph has also launched its unisex bodywear brand Sloggi in October last year and recently inaugurated the first Sloggi store in Nexus Seawoods, Navi Mumbai.

To add more elegance and glamour to the well-designed premium store, Bollywood actress Mrunal Thakur inaugurated the store accompanied by Santhosh Sivaramakrishnan (Commercial Director, India & Sri Lanka, Triumph International).

Elaborating on the brand ethos, Santhosh Sivaramakrishnan, Commercial Director, India & Sri Lanka, Triumph International said, “Triumph International has always taken pride in delivering as per customer expectations. The industry is dynamic which requires us to adapt by redefining our strategies. While we are in the process of tapping the customer journey, consumer expectations continue to push brands to improve consistency and seamlessness across all channels to have a competitive edge. Our omni-channel strategy combined with our innovation take Triumph and sloggi to newer heights with every new store being launched in India. We are excited to bring to the diverse and discerning customers of Pune a truly international retail experience.”

Shweta Verma, Head of Product and Marketing, India & Sri Lanka, Triumph International shares, “Innovation plays a major role in operations at Triumph International. We as a team work collectively in bringing international innovation in the innerwear industry to Indian consumers. Our ‘Smart Lingerie’ product series is a great example of how the brand constantly innovates and designs adaptable and comfort led products with all bodies in mind. Our ‘Fit Smart’ bras intelligently mould to each woman’s unique body providing her with comfort and an ultimate sense of freedom.”

Triumph is one of the lingerie brands that women seek for their innerwear needs when it comes to comfort, inclusivity and timeless fashion. Triumph strives to empower all women to find the magic and feel across their wide range from comfortable T-shirt bras to fancy lace bras, and from high-performance sports bras and fun swimwear to relaxing loungewear.

sloggi which is positioned to bring true comfort to peoples’ everyday life by creating the most wearable, innovative bodywear for men and women in the world, stocks global best-selling collections like ZERO Feel, GO Allround, Go, Start, Ever Fresh, S by sloggi and Shore, the swimwear collection.

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