Trylo industries have just undergone a makeover and have revealed a new look, new vision and a way forward cutting away from their more than two decades old outlook and brand identity. Trylo Industries – founded in 1992, comes from house of GULALWADI CHANIYA HOUSE founder Shri Popatlal. Tribhuvandas. Patadia – A well reputed shop in the heart of South Mumbai – Maharasthra (India) since 1950 which itself is the landmark for many.
Trylo Industries a vertically integrated company, ranked amongst India’s leading manufacture of a wide range of Lingerie products, with state of the art production facility spread over 18000 yards at Surendranagar, Gujarat. Apart from being one of the largest Lingerie manufacturer in India, Trylo has successfully evolved to accommodate new innovations in elastic, hosiery cloth & buckle manufacturing for their in house needs. They manufacture their own accessories and from fabric to finishing, processing and stitching, everything for Trylo is a mark of excellence. The brand’s vision extends way beyond just manufacturing lingerie pieces and in return is a complete process that works towards making every piece of Trylo lingerie ‘a perfect’. Working round the clock, today Trylo is one of the most sought after brands in the Indian as well as International fashion market.
Chirag Patadia, Director, Trylo shed light on the new look by commenting, “We are a lingerie brand that does not only cater to the intimate apparel needs of women. We also give structure to stylish aspirations and thereby cater a lot to the plus size, bustier women. Fashion shouldn’t be restricted to a certain body type. It should be more open and thus with this concept line of ‘oh-so-pretty-you’ we have tried to reveal a curvy brand identity, thus the new logo and therefore the new brand outlook.”
Not only has the brand revealed a new brand outlook but we too got a hint that an even more stylish categories and product line with many exciting surprises, is awaiting us in the time to come!
