Blossom is changing with the times, perhaps ahead of time too. Blossom has remained close to women’s hearts for the last 35 years, providing the best of choices for her. Inner wears are clothes that remain to a persons body for hours at an end. Because of this reason itself, it deserves great importance.
Through constant innovation and taking into account the constant changes in a woman’s body. The brand has created various lines in innerwear starting from beginners bra, and school bra to feeding bra and elder’s bra. Since they stand totally for women and womanhood, they wanted that fact to be absolutely clear – and so they adapted, or moulded that shape – the woman’s curve- into their logo. And they are very glad to say that the new logo is representing the shape of the Feminine.
They see Blossom woman as an independent, self-contained person. Her role is not to impress anyone she is an individual in her own right. With her own thoughts, opinions and freedom to express who she is. This is why they moved totally away from the traditional advertising approach for their campaign. They decided not do the usual digital manipulation to change any of their models shape, size, look or skin colour. For them, the woman is the centre of Blossom, and their role is to support her in her journey. Because they firmly believe that each woman is unique, and uniquely beautiful.
That is the core of their message, and of the continuing Blossom journey. They have also paved a new path in the way they advertise their products by avoiding objectification of a woman’s body and showing women’s honour without excessive nudity.
Blossom’s new products are –
Backless Bra:- Padded backless bra with moulded cup in inter lock fabric, which works well under low cut outfits . Attractive style with a removable strap along with additional transparent strap also. Designed to provide the wearer with support and shape under any neckline
Brilliant Bra:- Double layer moulded cup with melange interlock fabric, tapered shoulder strap, square back. Having 5 fancy colours with contrast piping & shoulder elastic.
Mix Max:- Moulded Bra, Mélange grey fabric mixes with 3 colours. This bra also has a transparent strap.
Celebration Set:- Bra & panty set. Polyamide Elastane fabric along with Lace. With cotton lining at the side of the cups for extra support and comfort. Panty- Seat Portion covered with Polyamide and elastane fabric. Front portion is lace fabric.
Comfort Slip TS: 100% cotton Single jersey fabric, 6mm shoulder elastic with additional transparent strap. Available colours:- Blue & Pink
Glorious Pad:- Padded cup, covered with lace fabric. Full coverage cup with transparent strap. Colours:- Violet, Magenta & Onion.
Different prints introduced in panties.
For Blossom Junior – they started into this area due to the demand from our satisfied customers who were using Blossom bras and other products. At Blossom, they are keenly aware of this, and they take extra special care while making the children’s garments regarding the quality of material – always using superior cotton. They pay special attention to details – ensuring that the seam and stitches inside the garments should be smooth and fine in order to avoid any discomfort due to abrasion; and use soft elastic. Kids require more attention regarding hygiene and skin adaptability.
Therefore, special care has been given to quality while manufacturing Blossom Junior products.
Their major collections in Kids innerwear are: Girls: Bloomer, Angel, Panty, Slip – Panty with thin elastic and Angel – Girls panty with shorts pattern.
Boys: Bloomer, Brief , Trunk, Vest.
They always prefer white and choose high quality cotton and woven fabrics; light colours. Available in dark colours too.
