Victoria’s Secret decides to pull out of network television

May 11, 2019 written by

The popular lingerie brand Victoria’s Secret, well-known for its annual fashion show, has decided to pull out of network television.

Victoria's Secret 2

Citing that the brand must evolve and change so that it would grow, as the focus is to turn around its business, the parent company, L Brands Inc, stated that it was rethinking its TV special segment.

In a memo sent to employees by Chief Executive Les Wexner, the company stated that since the past few months, it was looking at taking a fresh perspective at every aspect of its business. He said that now the company was re-thinking the traditional Victoria’s Secret Fashion Show and that moving ahead, they believe that network television is not the right fit for them.

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