World’s famous high-end lingerie brand, Victoria’s Secret introduced their new lingerie collection in collaboration with LA-based fashion label, For Love & Lemons. Victoria’s Secret is serving as a third-party retailer of For Love & Lemons lingerie collection, which is available only at select Victoria’s Secret stores in the US and UK and also at Victoria’s Secret.com.
The collection is a limited edition lingerie series, specially designed for individuals who take risks, forge their own way and embrace a bit of adventure. It includes an array of bras, panties, lingerie, sleepwear, and lifestyle pieces featuring meticulously sourced fabrics, custom trims and prints, colourful floral embroidery, romantic lace embellishments, and rich jewel tones.
The collection’s campaign featured famous models such as Devon Lee Carlson, Grace Elizabeth, Winnie Harlow, and Jasmine Saunders. According to Laura Hall and Gillian Rose Kern, founders of For Love & Lemons, being able to create a collection for Victoria’s Secret is truly a dream come true for them as they have been big fans of Victoria’s Secret since they bought their first bras.