Dress up, stay warm and party hard this winter
Kanvin’s new offering for the upcoming winter season is fashionable, trendy and aimed at the young and the restless…especially the women. Mr Karan, while explaining about this new products says, “These days the market has shifted from very bright colours to a little dull colours. So, people’s perceptions have started veering towards dullness, over dark colours. That is the story behind creating this product. Secondly, this is a double-toned fabric because people want different products. Basic fabric is easily available in the market. This is a double-sided fur, double-toned burn-out fabric, which has been created, has an ultra, extra-soft feel. The outside and inside are the same. Customers want extra softness in every product and this is a winter product, which gives respite in the cold season as these days winters are longer. So people definitely want a more warmer product.”
Aimed at the young and since these days PJ parties, etc., are quite popular, it is a hit amongst the young. The brand has chosen the the leopard print, which symbolises today’s woman who has a go getter attitude.
Available in sizes S to XXL, it is priced between INR 2,000-2,500 and in Grey-Black and Beige-Camel colours.
