The world is getting smaller and closer every passing day and perhaps it is because of this reason that fashion is evolving faster than one can imagine. keeping pace with the changing times and keeping up with the stylish trends does require a lot of thought and effort. Lingerie is no different, pumping in some energy in the lingerie wardrobe is a need today which have to be attended with care and precision. While the International brands are in the rat race to stay ahead in the style department.
It is for the first time ever that an Indian brand has taken that bold step to take fashion a notch above the rest. Yes! Red Rose is once again pioneering a change and this time it is surely a spectacular one. The brand is ready to unveil their top of the league ‘Digital print’ designs. With Digitals becoming the talk of the town, you wouldn’t have to wait any longer as the entire Red Rose panties collection backed by the Digital technology is ready to allure you with High Definition prints and colours.
Such a spectacular and trendy range has never been introduced in the lingerie market before today and the collection is superbly stylish with prints that take you closer to reality. This collection is very different from the imported panties that are available in the market today, which are only raising the bar for their prints. But the superior quality and colourful insignia that Red Rose brings to the panties is unbelievable and smart.
Women today are ready to engulf the bold & have a more experimental insight to everything when it comes to lingerie. And Red Rose is confident that this collection will bring the “wow” factor to their lingerie wardrobe. “We believe this is the next generation of Lingerie. Every detail from design to packaging & promotions has been worked out to minute details & we are extremely optimistic about this collection,” explained Monal Vora, Head- Online Marketing, Red Rose Textiles Industries Pvt. Ltd while talking about this path breaking new launch.
Made out of the state of the art soft feel fabric induced with Lycra, this entire range is a part of Red Rose’s premium collection. The prices have however been maintained at a reasonable level at around Rs.180-250, to reach out to maximum people. The best thing with digital prints is the freedom you get in the designs & colours. You can print absolutely anything in a range of vibrant colours. “We have kept it as vibrant & colourful as possible.
In case of digital prints, you just need to look around you & get inspirations. In our first collection, our focus has mainly been on nature, animals, birds etc apart from different graphic prints,” Added Monal. Just to reach out to women and give them an experience like never before, the entire collection has been made available at a comfortable size range of M-3XL.
