Montelle Intimates announced its support for breast cancer patient care and the fight for a cure by donating $10 from the sale of each Special Edition Wire-free Bra to charity.

Those who purchase the bra will receive a free matching Cheeky panty with their purchase. Do Good. Feel Beautiful.

“At Montelle, we are committed to creating intimates for real life and empowering women through everything from their happiest milestones to their most intimate challenges,” said Annette Smith, Brand Director. “This year, one of our own is batting breast cancer. The importance of offering bras that perfectly support and make women feel beautiful is amplified.

This special bra does just that and gives us and our community the chance to give back.”

In true Montelle fashion, the Special Edition Wire-free bra in Pink Lily embodies a European-inspired aesthetic complemented by a commitment to complete comfort. The best-selling wireless silhouette features soft molded foam cups, ultra-soft microfiber and built-in versatility; the multi-position, multi-channel straps can be styled classic, halter and crisscross. It’s the ultimate wire-free bra for everyday wear and is like having 3 bras in one!

Montelle’s donation will go directly to the Cedars Breast Cancer Program at the McGill University Health Center. The campaign will run throughout Breast Cancer Awareness Month this October.