PrettySecrets.com was launched in 2012 and the brand is owned by MTC Ecom Pvt. Ltd. The company was founded by Karan Behal who came from a background of manufacturing, export, retail and marketing lingerie & sleepwear. PrettySecrets is a young, fun and sexy brand that believes lingerie needn’t be boring and believes in looking sexy everyday!
PrettySecrets has been a hugely successful sleepwear brand since 2005, PrettySecrets.com was their transition online. The idea behind the brand name plays on the essence of the brand itself where in women treat their lingerie and sleepwear as products that allow them to express their sensuality and feel good about themselves. How you feel on the inside translates into what you project externally. Good lingerie has the ability to do that. That is the essence of PrettySecrets.
The PrettySecrets website theme features a minimal style and soft color palette with tons of features. It includes a custom header logo area, featured slider, news letter sign up, featured widgets, custom background, social media icons and sharing options. The colors and typography have an especially soft touch to give the site a more feminine feel. The website’s navigation is user friendly and can be accessed via your mobile too.
PrettySecrets advertises on Google, Facebook as well as indulge in affiliate marketing. They have proven to be highly effective in not only acquiring new customers but also helping in their retention. Their online advertisements are in line with the weekly campaigns on their main website, social media handles and other marketplaces that include Amazon, Myntra, Jabong to name a few.
PrettySecrets acquires all their printing requirements via local vendors. Their products come in a pretty pink #BoxofSecrets which is discreetly packaged in a grey nondescript outer packaging to protect the customer’s privacy. PrettySecrets.com, launched in 2012, was created to inspire the new breed of Indian women. The brand’s mission was and till date is to deliver superior quality lingerie as well as give our customers access to product and categories previously unavailable in the market.
The brand is young, aspirational and delivers value. Already the largest lingerie brand (in product width / assortment), They endeavor to constantly innovate and develop products to upgrade the lingerie market and their customer. They aim to be India’s number one lingerie brand and will not stop at anything short of this goal. The majority of their customers are women as their products are meant for them. However, men do buy their products for gifting purpose which accounts to 15% to 20% of the net sales. Karan has been in the lingerie business for 11 years. He launched PrettySecrets as a premium sleepwear brand in 2005, then a chain of multi-brand lingerie stores – Lace, The Lingerie Club. This experience led to PrettySecrets.com
Their catalog includes bras, panties, sleepwear, shapewear, swimwear and active wear.
Lingerie :T-shirt, push up, lace, full cover, wireless, sports bras, padded and many more..
Panties: thong, bikini, lace, value packs , seamless, briefs and more..
Swim styles: two piece bikini, one piece swimsuit, skirted swimsuits, sarongs and beachwear.
Clothes: dresses, tops, camis, tanks, beachwear, and leggings.
Work out: sports bras, tanks, tees, shorts, leggings and more.. and lastly Look Books.
All orders are shipped within 2 working days by reputed courier companies who provide express shipping. On shipment, a confirmation email is sent to you, along with tracking details and expected date of delivery.To read more buy a copy of lace-n-lingerie magazine out in stores now : June 2016 edition.
