Sonari, a name that has catered to almost every Indian woman through these 40 years, celebrates its mission of constructing comfortable bras that suit the needs of Indian women.

It’s the celebration of four decades of understanding what a woman desires when it comes to lingerie. In addition, it’s the pride of evolving to become the most preferred, trusted and above all, the most comfortable lingerie brand in India.

You’ve just got another reason to be happy!

Sonari Lingerie is that part of your daily wear, which will always be closest to your heart.

And ‘Happy Inside’ is the translation of their mission to craft comfortable bras to celebrate this closeness every time you wear them. So, now with comfort close to your heart, shift your mind from awkward concerns over your bra, to the more beautiful moments of life.

Reviewing the website

According to the theory of colours, pink is associated with health, love, femininity and youth. The sweet side of red is widely used in the pink templates in order to call out to the pleasant emotions. Most people accept pink templates as feminine, but it is only partially true. Of course, this colour conveys romantic ideas, yet it can be successfully used as the primary colour in pink web templates for online shops to enhance the customers’ activity.

At Sonari.in, their web design includes amazing features such as homepage, intro slideshows, animations, easy-to-use content management systems for quick updates, drop down menus, photo galleries, custom fonts, full screen background images, ‘contact us’ forms, Google maps, social networking icons, and more. Strong site navigation makes it easy for visitors to quickly find the information that interests them, sans a potentially frustrating ‘hunt’. It also helps search engines index your important information efficiently and effectively.

The top menu features ‘About Us’, Sonari bras, sets, leggings, sizing and care.

Bras – These include t-shirt, sports, basic, padded, feeding, strapless, backless, multiwear, chikankari, and underwire.

Sets – These consist of bridal sets, printed sets and regular sets.

Leggings – There are ankle length and full length leggings.

Once you select a product category and a product of your choice you can club your shopping options by category, price, band size, cup size, promotion, type, occasion and colour. You can even compare products through their comparing shopping section. Reviews of customers are featured at the right corner bottom of the page.

Sizing is frequently the number one reason shoppers cite in their decision to shop in-store versus online. In-store retailers have the advantage of ‘trial-ability’ and ‘observe-ability’ simply by having a physical product to touch and try on. Without these factors, e-commerce merchants and brick-and-mortar retailers with an online presence have to get creative while explaining the fit of the garment without overwhelming or confusing the customer. Also, the customers need to know their size before they make a purchase; hence, there’s a custom size chart added to the product page, where they can enter the size, to help them acquire the right fit.

Products

T-shirt bra – Product: Sonari BritneyNX Women’s T-Shirt Bra – -wire-free for comfort and support. There’s 3/4th+ coverage for maximum support and no spillage from top and sides. Wide-high centre panel for support and shaping. Moulded cups for fine shaping and nipple coverage. Two row varying column hook and eye back closure. Cups constructed with a double layer of fabric. Bra has smooth moulded and seamless cups for everyday smooth finish. INR 425.

Product: Sonari Yoga Sports Women’s Bra – Wire-free for comfort and support. Mid-coverage for low necklines and natural cleavage. Moulded cups for fine shaping and nipple coverage. Slip on style with fastening closure for daily workouts. Elastane blended for stretch and shape retention. INR 200.

Product: Sonari Magica Padded Multiway Women’s Bra – The Sonari Multipurpose collection of bras is engineered to be the perfect fit for most body types with revolutionary coverage and radiant fabric. The seamless, smooth, moulded and 3mm padded cups of this strapless bra offer a fuller, rounded shape with full coverage to avoid spillage; it also features multiple loops for styling it according to your outfit. Be it a strapless or a bodycon dress, this strapless bra leaves you feeling comfortable and carefree.

The underwire, lifts, separates and gives a round appearance, while a broad under band and double layer back, gives extra support. Glossy elastic straps with sliders at back help to adjust and extended straps till bottom inside the cup ensures the cups don’t get folded at the neckline when worn with straps. There are six multiple tab options—four on cup and two on wings, to enable multiple/convertible styling. Side wing has silicon elastics for extra grip and to ensure to keep the bra in place, there are hook and eye closures, with two rows and three columns. INR 575.

Product: Sonari Eda Women’s Padded Bra – The cup of this t-shirt bra has a curved neckline that adds to the coverage and eliminates bra line under your outfit, while giving wire-free comfort all day long. The wide back compresses back fat and gives an all around smooth shape to make this bra invisible under every t-shirt. Moulded, seamless, crush-resistant padded cups offer high coverage.

It offers wire-free comfort, while a broad under band gives support to the bust. Wide and flexible side wings helps smoothen back lines There are hook and eye closures with two rows and three columns that goes up to three rows and columns for higher sizes. INR 480.

Bridal Sets – Product: Sonari Channel Bra-panty Women’s Set – Feel very feminine in this lacy number with contrast cups with single tone lace. The bra set is ultra-soft and feels absolutely comfortable for all day wear. Demi coverage design makes it perfect under your favourite low-neckline outfits.  It offers 3/4th coverage and side shaper panels lined with cotton provide support from sides giving a rounded look. Shoulder straps are adjustable with swan hooks and sliders with two rows, three columns hook and eye closures. The bra comes with a low waist panty. INR 500.

Product: Sonari Sara Women’s Lingerie Set – Low neck outfits require a different bra. Sonari has created this one with a wide, demi coverage style to go well with all deep and low necklines. Its moulded cups ensure no nipple show. In addition, its all over cotton hosiery styling lends a feminine touch. INR 465.

Product: Sonari Angela Ankle Women’s Leggings – In comfortable, stretchy Lycra and an array of colours, the Sonari Legging is a girl’s clothing essential (Soft & Comfort). These girls’ leggings look fab under tunics, tees, dresses and skirts. Available in 35+ colours, they are priced at INR 425.

About Shalibhadra Creations Pvt. Ltd.

With a success history of over 40 years, Shalibhadra Creations Pvt. Ltd. has successfully launched its luxury women innerwear products in India. The company has recently unveiled its launch collection of bras and body shapers.

Dazzle products are crafted using international standard production technology, the best-imported fabrics and the most trend setting designs defining global fashion statement. The products are designed by a team of highly creative French and Italian fashion designers.

Besides having our international production backbone, SC has invested hugely in its Indian manufacturing plant located in Maharashtra to fulfil the growing demands of its products.

You are the Dazzle woman. You’re confident in more ways than one. You’re charming and make the classic cut. You’re uber-cool and simply stalk the world. Let’s face it, you’re fabulous. So it takes a mix of merit and marvellous to truly Dazzle you.

And since you believe in making your own decisions, nothing but the best will do. Go Parisian chic the glamorous luxury way and find an expression of your finesse and charisma in the sparkling new line of intimates in Dazzle, from the house of Sonari.

Twinkle and shine. Live the life!