Vibrant city life and peaceful mindfulness – two supposedly opposite lifestyles merge into one in Hanro’s Fall/Winter 2018 campaign. We appreciate the urban way of life and the dynamic international culture of a large town, but also enjoy taking valuable time-outs with family and friends in a cosy and comfortable laid-back atmosphere.
The Danes call this attitude to life ‘Hygge’– a conscious and mindful way of living, enjoying the small things in life and doing good for yourself and others. This philosophy is perfectly reflected in the new Fall/Winter collection. Staged in front of the city lights of Hamburg, the collection is both urban and relaxed – a small world of well being in the midst of the vivid city.
Hanro’s new collection is as multi-faceted as life in a large town. Many styles can be combined into versatile looks for so many occasions. Boundaries between day or night and indoor or outdoor are becoming more fluid. Shirts can be worn underneath or as modern outerwear. Kimonos and jackets are real fashion pieces when styled accordingly. Sleepwear and loungewear are merging into a new living wear category that can be worn and styled in multi-functional ways.
High-quality soft fabrics offer sophisticated comfort around the clock. Fine natural fibres of cotton, micro-modal, silk and viscose caress the skin. Wintery merino wool and cashmere blends are outstandingly smooth, thanks to a special fabric treatment, all the while offering a pleasant natural temperature exchange. Velvet is trending throughout the whole collection.
New cotton lingerie ranges can be seen pure or with lace decoration. Multi-coloured floral embroideries and expressive prints are creating captivating three-dimensional effects. Casual cuts provide a laid-back and modern flair. Extravagant details such as fringes and silk or satin inserts provide a luxurious update. Urban feel-good looks for a relaxed and mindful Fall/Winter 2018 – this is the new Cosmopolitan Mindfulness collection.
