The country of France is the world’s largest centre of divine fashion and passionate love. Imbibe the two and you’ll see images of beautiful lacy garments and lingerie flash in your eyes. Lingerie is an absolute piece of luxury that women and men adore uniformly around the globe. Needless to mention, the French Lingerie has evolved as the most pristine and classic representation of the manners of eras. To this day, French Lingerie is a luxury over the world, not just for French women alone; Indian women too carve the French shades of Love.
Carrying forward the legacy, pure French Lingerie has already embarked the Indian market in blend of its grace, and briskness of Indian colours. The name is Agaline – a premium high end French Nightwear and Lingerie brand that caters to the modern Indian women. With a strong French identity, Agaline is a French touch to Indian innerwear, on a segment that has big potential but offers too less.
The Birth of Agaline
The women behind the idea are two French entrepreneurs who in the most ardent way sought to honour their country of adoption. Agathe de La Chapelle and Caroline Joire, the founders of Agaline have been in Indian for the past 5 years and were greatly moved by the Indian ethnic wear; The culture and colours were an element of rejoice. But, the duo weren’t satisfied with the kind of Lingerie that rendered contour to the elegant Indian women. Nor did they encounter match in the country to their own taste in Lingerie.
After having seen Indian women who seemed dissatisfied as well, the two endeavoured on the quest of creating a sophisticated yet comfortable collection of lingerie and nightwear to compliment the Indian women. Thus, 2013 witnessed the birth of Agaline in Delhi.
The Agaline Style
Agaline lingerie is purely driven by the French Fashion Eras, predominant from the late 19th century to early 20th century. It was a time full of joy in France, musical, theatre and arts flourished with vivacity. This period is the main inspiration for Agaline styles; the cloths worn then, the fabric used at the time; “Agathe designed the collection according to that” says Caroline.
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